Product details
- Publisher : Yorro Limited (April 20, 2018)
- Language : English
- Paperback : 250 pages
- ISBN-10 : 9995712490
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ISBN-13 : 978-9995712495
کتاب Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce
Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.
After reading Kill Your Conversion Killers
- Quickly prioritize tests by calculating potential revenue growth
- Leverage the psychological drivers that push prospects to buy
- Create and deploy friction-free design and UX
- Confidently run meaningful A/B tests
- Avoid dangerous “best practices” that can tank your revenue
- Spot potential conversion killers at a glance
Bottom line: Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.
منابع کتاب کتاب Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce
Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.
After reading Kill Your Conversion Killers
- با محاسبه رشد درآمد احتمالی، به سرعت تست ها را اولویت بندی کنید
- از محرک‌های روانی استفاده کنید که بالقوه‌ها را به خرید سوق می‌دهند
- طراحی و UX بدون اصطکاک ایجاد و اجرا کنید
- با اطمینان تست های معنی دار A/B را اجرا کنید
- از "بهترین شیوه" خطرناکی که می تواند درآمد شما را کاهش دهد، اجتناب کنید
- قاتلان تبدیل بالقوه را در یک نگاه شناسایی کنید
خط پایانی: قاتلان تبدیل خود را بکشید ، خواندنی است که برای هر بازاریاب تجارت الکترونیکی مبتنی بر درآمد ضروری است.
ارسال نظر درباره کتاب Kill Your Conversion Killers with The Dexter Method™: A Pragmatic Approach to Conversion Optimization for E-Commerce